Lovehoney

Self declared "#1 pleasure retailer in the world 💦"

Founded in 2002 by Slateford and Richard Longhurst in Bath, England, Lovehoney has grown from a bedroom startup into one of the world’s largest sexual wellness retailers and brands. Their journey from selling products from their apartment to supplying luxury hotels and winning the Queen’s Award for Enterprise speaks to their commitment to normalizing pleasure products through quality, accessibility, and inclusive messaging. In 2021, WOW Tech Group acquired Lovehoney, creating a sexual wellness powerhouse.

While Lovehoney operates as both a major retailer and product manufacturer, their in-house brand offerings span nearly every category imaginable: vibrators, bondage gear, lingerie, lubricants, and beginner-friendly kits. Their product philosophy emphasizes experimentation and discovery, with many items designed specifically for couples exploring new dynamics. The Lovehoney Discover range targets beginners with softer price points and less intimidating designs, while their collaborations with adult performers (like the Ignition line) bring fantasy elements to partnered play.

What makes Lovehoney particularly valuable for couples is their comprehensive approach to sexual exploration. Rather than specializing in one product category, they offer complete experience kits—bondage sets that include everything needed to start, couple’s toy collections that address multiple erogenous zones, and adventure packs that gamify intimate exploration. Their 365-day happiness guarantee and extensive product education reduce the anxiety around trying new things together. For partners navigating different experience levels or uncertain about what might work for them, Lovehoney’s breadth provides a safe space to experiment. Their inclusive marketing and body-positive messaging also create an environment where diverse couples can see themselves represented.