We-Vibe

The brand that invented couples vibrators, now with app control!

We-Vibe created an entirely new product category when engineer Bruce Murison and his wife Melody launched the first wearable couples vibrator in 2008. Built in their Ottawa basement after both lost jobs at Nortel, their C-shaped design solved a problem no one else had addressed: creating a vibrator specifically designed to be worn during intercourse, providing simultaneous internal and external stimulation without interrupting intimacy.

The innovation proved transformative. Within three months of launch, We-Vibe sold 20,000 units—double what they needed to avoid bankruptcy. Today, over 6 million units have reached couples in 50+ countries, and the brand operates under Lovehoney Group, the world’s largest sexual wellness company.

The flagship We-Vibe Chorus represents peak couples vibrator engineering. Its dual adjustable hinges customize fit for different bodies, while Touch-Sense technology responds to movement and pressure for organic intensity changes. The innovative squeeze remote lets partners control intensity by grip pressure, more intuitive than button-pressing during intimate moments. AnkorLink technology uses Bluetooth 5 through the remote as a repeater, ensuring stable connectivity.

The We-Connect app enables both in-person and long-distance intimacy. Partners can control vibrations from anywhere via internet connection, create custom patterns, sync vibrations to music, or use touch-mode for real-time finger-controlled intensity. Video chat integration means couples separated by distance can share intimate experiences without physical proximity.

Beyond couples vibrators, We-Vibe’s portfolio includes the award-winning Tango X (called “most powerful mini-vibe” available), the Nova 2 rabbit vibrator rated best-in-class by Women’s Health, and the Melt 2 featuring Pleasure Air technology adapted from sister brand Womanizer.

Every We-Vibe product uses 100% body-safe silicone that’s phthalate-free, BPA-free, and latex-free, independently tested by external laboratories. IPX7 waterproof ratings mean bath and shower use plus easy cleaning. A 2-year warranty covers manufacturing defects, reflecting the brand’s claim of “lowest defect and return rate in the industry.”

We-Vibe pioneered mainstream marketing for intimate products, earning spots in Oscar gift bags and features on Dr. Oz and Oprah.com. Their discreet, non-intimidating designs brought couples vibrators from adult stores to mainstream retail—proving that technology-forward intimate products could be as thoughtfully designed as any consumer electronics.